Four Roses: The Bourbon For Women Campaign

My Senior Ad Portfolio class challenged me to identify and capture an untapped market segment for an established brand. I developed a strategic repositioning for Four Roses Bourbon, pivoting the brand’s traditionally masculine associations to target a new female demographic. By modernizing the brand’s iconic 1950s aesthetic, I created a multi-channel campaign that bridged the gap between heritage and contemporary lifestyle. The project featured a high-engagement Valentine’s Day activation and a series of "Daily Ritual" print ads that positioned Four Roses as a premium accompaniment to the modern woman’s routine. Leveraging Adobe Photoshop and strategic copywriting, I delivered a cohesive visual narrative designed to disrupt the spirits industry and broaden brand appeal.