Saddle and Stone: Adorned in Stone, United in Spirit

In an intensive social media marketing residency, I collaborated with a creative team to develop a comprehensive six-month growth strategy for Saddle & Stone, an artisanal Western jewelry brand. Our primary objective was to revitalize Instagram engagement and convert "scrollers" into buyers by increasing Click-Through Rates and overall sales. We launched the campaign under the tagline, “Adorned in Spirit, United in Stone,” targeting the emotional bond between horse lovers and their lifestyle. The strategy integrated high-engagement tactics, including interactive social storytelling, strategic giveaways, and a physical pop-up experience at local rodeos. Leveraging a modern tech stack—iMovie for BTS video production, Photoshop for high-fidelity mockups, and Generative AI for conceptualizing spatial designs—we delivered an actionable roadmap to boost brand loyalty and drive key performance indicators.