Feed My Starving Children: When You Were a Child Campaign

For my Senior Ad Portfolio, I developed a high-impact multi-media campaign for Feed My Starving Children, a national nonprofit dedicated to global food security. Drawing on my personal history as a long-time volunteer, I crafted the campaign’s core narrative around the tagline “When You Were a Child.” The strategy utilizes empathy-driven storytelling to highlight the stark contrast between the "wants" of a privileged childhood and the "needs" of the impoverished. To maximize reach and conversion, I designed high-fidelity Adobe Photoshop mockups for high-traffic Out-of-Home building wraps and targeted Instagram placements. This project demonstrates my ability to translate complex humanitarian issues into compelling visual narratives that drive website traffic and donor engagement.