Technivorm Moccamaster: Master Mornings

For my spring-semester copywriting class, I developed a comprehensive multi-media campaign for Technivorm Moccamaster, specifically targeting the millennial demographic it associates its brand with. Recognizing this audience equates a high-quality day with a high-quality brewed coffee, I crafted the tagline “Master Mornings.” I designed a year-long strategic rollout featuring eye-catching ambient billboards, interactive social media quizzes, and high-engagement raffles. Using Canva to bring the vision to life, I produced a full suite of visual mockups—including Instagram and Facebook ads, large-scale outdoor placements, and print copy—that demonstrate my ability to blend persuasive copywriting with cohesive graphic design.