Taco Bueno: Comfort Cravings

With a group of five other advertising students, we created a year-long campaign for Taco Bueno to bring in a new target audience of Gen Z. Our Tagline: Comfort Cravings. With a limited-time menu, OKC Thunder events, social and print ads, and collaborations, we created a campaign that stuck with our audience and encouraged them to keep coming back.